Join us at the Sports Business Center, where we take a monthly dive into the showrooms of our colleagues in the Sports Business Center. We’re kicking off the adventure in 2024 with none other than L-Fashion Group!

After a warm welcome from Remco Pelser (Country Manager Benelux), we were given an extensive tour of the impressive showroom. L-Fashion Group is located at the main entrance of the SBC.

But first, an introduction...

Introduction

"My name is Remco Pelser. More than 40 years ago, my father, Marcel Pelser, started representing the Luhta brand in the Benelux. In 2003, I introduced Icepeak, and since 2013, I have been serving as Country Manager, overseeing all L-Fashion Benelux brands (Luhta, Icepeak, Rukka, and Dachstein), which became a subsidiary of the Finnish parent company in 2013."

"We work with a dedicated team: Miriam (who has been with us for over 30 years), Robbert, Ben, Arthur, and Bart."

"In Belgium and Luxembourg, we have been working with Gunther and Christophe Heuvelmans for many years. Additionally, our office colleagues Esther and Claudia are indispensable members of the team."

"For over 25 years, we have had our showroom at the SBC, and we are still very happy to be here!"

Brands at L-Fashion Group
The showroom hosts a wide range of brands, each with its own unique story. Whether you’re looking for clothing, accessories, footwear, or even home decorations, they have it all.

"We represent the brands Luhta, Icepeak, Rukka and Dachstein in the Benelux.

Luhta is our oldest brand, with a history of 117 years, and it remains a remarkable Finnish family business (run by the Luhtanen family). Icepeak (established in 1996), Rukka (since 1950), and Dachstein (since 1925) each bring their own unique character to our collections."

Always evolving
"We remain committed to maintaining the perfect balance between price, quality, and design. Every season, we introduce new products and designs to meet the needs of both consumers and buyers.

A few years ago, our Finnish parent company acquired the Austrian brand Dachstein—a thrilling development that we’re proud to be part of."

Teamspirit in Leusden
Miriam and Robbert excel in the sales of Luhta (clothing, accessories, and footwear), while Arthur and Bart lead the charge for Icepeak (clothing, accessories, and footwear). Ben is at the helm for Rukka and Dachstein.

Together, they form a team dedicated to providing customers with the best possible experience.

Worldwide trends
The wings of L-Fashion Group stretch across more than 50 countries.

"From Japan to the Benelux, we stay closely connected to the fashion, sports, and outdoor industries. With our own offices in Germany, France, Austria, Switzerland, and even Japan, we gain insights into trends that we can then implement in other countries."

The showroom of L-Fashion Group is not just a showcase of fashion, sports, and outdoor products, but also a hub of global inspiration.

Remco and team, thank you for the warm hospitality and the tour of your beautiful showroom. The enthusiasm and positivity of your team are truly inspiring, it’s great to see!

We wish you all the best with the exciting developments ahead and look forward to seeing you again at the Sports Business Center!

Would you like to receive more information about L-Fashion Group? Feel free to reach out to Remco at remco.pelser@luhta.com.

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