Brand Event Spring Summer

Deelnemen als gastmerk

Sports Business Center

10.00 tot 16.00 uur

Maandag 8 juni 2026

over het brand event

Op maandag 8 juni 2026 vindt het Brand Event Spring Summer plaats in het Sports Business Center. Een dag vol nieuwe collecties, inspiratie en ontmoetingen binnen de sportbranche.

Tijdens het Brand Event presenteren merken hun nieuwste collecties aan een relevant publiek van retailers, inkopers en professionals. Een ideaal moment om jouw merk zichtbaar te maken, nieuwe contacten te leggen en jouw collectie onder de aandacht te brengen.

Het Sports Business Center biedt letterlijk en figuurlijk alle ruimte om jouw merk optimaal te presenteren tijdens het Brand Event. Of je nu kiest voor een stand in de beurszaal, een plek in de centrale hal of een volledig ingerichte eigen showroom, er zijn verschillende opties die aansluiten bij jouw wensen. 

Exhibition space in event hall K25

The exhibition takes place in event hall K25, a spacious and well-organized floor where you’ll be surrounded by other brands in a dynamic setting. Retailers and buyers can get a complete overview of the latest collections in a short amount of time.

The hall features fixed lighting, practical partition walls, and a welcoming catering area near the entrance where visitors come and go throughout the day for coffee, tea, and light bites — creating a relaxed and accessible atmosphere.

Each stand is approximately 14 m², offering plenty of room to design and style your space in line with your brand identity.

Would you like to showcase your brand on this inspiring exhibition floor? Register now to secure your place.

Stand in the central hall

In addition to the exhibition hall, there’s also the option to rent a stand in the central hall of the Sports Business Center. This is a strategic location with a steady flow of visitors throughout the day, giving your brand maximum visibility. It’s the ideal spot if you want your collection to stand out to everyone moving through the building. 

Space is available on both the ground floor and the first floor. Each stand includes electricity, lighting or natural daylight, and comes equipped with a high table and bar stools — all positioned for optimal exposure.

Curious to see which spots are still available? Check the floor plan and choose the perfect location for your brand.

Rent your own showroom for one day

Would you like to present your brand in a more extensive and personal way? Then you can choose to rent your own showroom within the Sports Business Center. This gives you the freedom to design the space entirely to your liking and showcase your collection in an exclusive, brand-specific setting. It’s the perfect way to create a strong brand experience, with attention to every detail that highlights your collection at its best.

A showroom also offers more privacy and space for in-depth conversations with buyers and business partners, away from the dynamic atmosphere of the exhibition floor. This makes it an ideal option for brands that want to present their collection in a calm and inspiring environment, where meetings can be scheduled, and visitors can experience the collection at their own pace.

The available showrooms vary by edition and location within the building. Contact us for more information.

The showrooms above belong to the established brands based within the center.

Exhibition hall

First floor

Position your brand in the spacious K25 exhibition hall, alongside other leading guest brands.

  • Stand space of 12 m² (4m x 3m)
  • Low table with 4 chairs
  • 2 clothing racks
  • Lighting
  • Power outlets
  • Free WiFi
  • Includes catering


Cost: €749, excluding VAT

In the centre

Ground floor

Choose a central location in the heart of the SBC, where you will gain maximum visibility and direct contact with visitors.

  • Stand Space of 12.5 m² (2.5m x 5m)
  • High bar table with 4 bar stools
  • 2 clothing racks
  • Lighting / Natural daylight
  • Power outlets
  • Free WiFi
  • Includes catering

Cost: €1249, excluding VAT

In the centre

First floor

Choose a central location in the heart of the SBC, where you will gain maximum visibility and direct contact with visitors.

  • Stand Space of 12.5 m² (2.5m x 5m)
  • High bar table with 4 bar stools
  • 2 clothing racks
  • Lighting / Natural daylight
  • Power outlets
  • Free WiFi
  • Includes catering

Kosten: €995,- ex. btw

Your own showroom

First floor

Kies voor een geheel eigen showroom en presenteer je merk(en) centraal in het SBC. Ruimte op basis van beschikbaarheid.

  • Spacious showroom available within the building*
  • Low table with 4 chairs
  • Max. 4 clothing racks
  • Lighting / Natural daylight
  • Power outlets
  • Free WiFi
  • Includes catering

Cost: €1495, excluding VAT

We would like to kindly remind you that the booths and showrooms will be equipped with standard materials upon delivery: tables, chairs, and clothing racks. It is the responsibility of the guest exhibitor to arrange the further setup and decoration of their booths. Please bring your own supplies and decorations to style the booths to your preference. In addition to the provided amenities such as WiFi, lighting, power outlets, and fixed presentation materials, you are responsible for the complete setup of your booth.

Bekijk de plattegronden met beschikbare stands

Invitation & communication

Prior to the SBC Brand Event, an extensive communication plan will be established to inform and engage participants and visitors. 

This includes:

  • Persoonlijke uitnodigingen aan de meer dan 2.000 geregistreerde bezoekers van het centrum
  • Redactionele aandacht en in relevante vakblad(en)
  • Aankondigingen op de website en social mediakanalen van Sports Business Center en partners
  • Partnerlinks, zoals InRetail, EK (Intersport/Runnersworld), ANWR Garant (SPORT 2000) en Outdoorspecialist
  • Bannerpakketten voor eigen bezoekers-marketingcampagnes.
  • Beursplattegronden met vermelding van alle standhouders. 

After the event, a closing message will be sent to various media partners and retailers. 

Information & registration 

Deelnemen als gastmerk?
Dat kan. Meld je aan via onderstaande knop.

Heb je specifieke wensen over je stand of wil je een showroom huren? Stuur dan een mail naar marketing@sportsbusinesscenter.nl. We denken graag met je mee.

Previous brands that have participated:

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